Project:
Mighty Sprouts Daycare Website
For Mighty Sprouts, a new Reggio-inspired daycare in Calgary, the challenge was clear: create a warm and professional online home with minimal existing branding and a limited budget.
The solution focused on clarity and feel. I designed and built a fully responsive website with clean layouts, soft, inviting colours, and intuitive navigation, making it easy for busy parents to find essential information about programs and contact details.
Discovery and Constraints
Client used AI to create their logo
The discovery phase confirmed the need for a site that felt organic, warm, and professional, while honestly reflecting the center's resources. The client's logo was AI-generated, featuring a sprout icon. I made a slight modification to the logotype's font to improve legibility at small sizes, particularly on mobile devices. The color for the logo text was set as a deep, earthy green (#3F6212).
Design Process
Colour Palette Development
I developed a complementary color palette to support the brand identity:
Primary Brand
3F6212Secondary
3F6212Action
6366F1Attention
FFCC00Visualizing the Unbuilt Environment
Due to the center's pre-opening status, we implemented a content strategy using carefully curated stock photography. Images were selected to reflect Reggio Emilia principles like natural light and hands-on exploration. This approach created a cohesive and aspirational vision for the learning environment until authentic photos become available.
Navigation & User Flow
The global navigation prominently features Programs, About, and Register. This guides the two main user types: researching parents (who browse Programs) and decision-ready parents (who proceed directly to Register).
Results
The result is a simple and beautiful site that authentically reflects the centre's nurturing mission, proving that thoughtful design can make a big impact at any budget.
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