Project:

Conference 2025

The Wildlife Disease Association (WDA) Conference 2025, a leading annual event for wildlife health professionals, required a comprehensive digital upgrade to improve accessibility and user experience for attendees. Working alongside Indigenous Marketing Solutions, which provided a fresh brand identity, I designed and developed the website to deliver a responsive, mobile-friendly platform that offers easy access to conference details such as speaker profiles, schedule highlights, and essential event information.

Objectives

01.

Modernize the Website Design

Create a visually cohesive and responsive layout aligned with the new brand identity from Indigenous Marketing Solutions.

02.

Optimize the Sitemap for Improved User Experience

Reorganize information to facilitate easy navigation for attendees.

03.

Implement Enhanced Functionalities

Introduce dedicated sections for speaker profiles, a “schedule at a glance,” and seamless integration with the Exordo.com registration platform.

Features

Implementing New Functionalities for a Better User Experience

The updated architecture was built to scale, providing flexibility for future conference updates and ensuring that new content can be easily integrated as the event evolves.

Speaker Profiles

Each speaker now has a dedicated page showcasing their bio, photo, and presentation details, helping attendees become familiar with the event’s lineup.

Schedule at a Glance

This new feature provides an overview of key sessions and timings, offering attendees a quick way to plan their day.

Responsive, Mobile-Friendly Design

Built with WordPress and Themeco, the website now adapts effortlessly to any screen size, catering to the many users accessing the site via mobile during the event.

Results

The modernized WDA Conference 2025 website meets the needs of today’s attendees with a brand-aligned, responsive, and user-friendly digital platform.

The redesigned WDA Conference 2025 website, with Indigenous Marketing Solutions’ brand identity and developed on a flexible WordPress and Themeco platform, received positive feedback from attendees for its ease of navigation and mobile-friendliness. With an improved sitemap, responsive design, and newly introduced functionalities, the site offers an intuitive, accessible experience. Engagement rates rose significantly, especially from mobile users, who benefit from quick and easy access to information on the go.

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Ready to start your next project or just have a question? I’d love to hear from you! Whether it’s a new design idea, a website revamp, or a branding refresh, I’m here to help make it happen.

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Roxann Creates

I acknowledge with respect that I live and work on the unceded traditional territories of the lək̓ʷəŋən (Lekwungen) peoples, now known as the Songhees and Esquimalt First Nations, whose historic relationships with the land continue to this day. As an immigrant and Canadian citizen, I am grateful to be a guest on these ancestral lands.